Personal care

The personal care industry incorporates a wide range of consumer products, including face creams, body lotions and surfactant-based wash products, to name a few. Such products are complex rheological fluids that often contain a number of different formulation ingredients, including surfactants, waxes, oils, polymers and perfumes. These must be formulated in such a way as to obtain a stable product with the required functionality and aesthetics.

Malvern Panalytical’s range of analytical instruments and application solutions can assist this process by helping to:

• Reduce formulation time.
• Ensure formulation stability.
• Verify product performance and consumer acceptance.
• Optimize manufacturing conditions.
• Monitor quality.
• Ensure compliance with regulatory standards.
• Benchmark products.
• Develop appropriate packaging.

Whether a product is a powder, liquid, emulsion or suspension, particle size, shape, surface charge, chemical composition, and rheological properties can all have a significant impact on product performance and quality. While some of these individual physical properties may be critical for a specific application, it is often their interplay that is responsible for defining the complex behavior required for market acceptance in many personal care products.