Cookie Notice

Malvern Panalytical Cookie Notice

Our website uses cookies.

What is a cookie? 

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. 

Cookies may be either ‘persistent’ cookies or ‘session’ cookies. A persistent cookie is stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date. A session cookie expires at the end of the user session, when the web browser is closed. 

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. If you are a registered user of our website, we may also collect information on what specific interests you have, including what pages you have viewed on the site in order to understand what content interests you most. 

Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website. 

A web beacon is a small image file used to keep track of your navigation through a website. The type of information which can be recorded by using a web beacon is a user’s IP address , for how long a particular page was viewed, at what time, the browser type etc. Web beacons are used to analyse the effectiveness of marketing campaigns and see how websites are used. 

Cookies and our website

The pages on and (collectively, the “Website”) are published by Malvern Panalytical (“Malvern Panalytical”, “us” or “we”). Malvern Panalytical will not collect any information about individuals, except where it is specifically and knowingly provided by them. You can refuse the use of cookies by following the link at the bottom of the page. 

The names and types of the cookies we use are: 

When you visit the Website, Malvern Panalytical’s web server collects some basic information such as your internet service provider’s domain name, which pages you accessed on the site, and when. We use this information only to analyse the use of our Website to help guide improvements. We do not collect any personally identifiable information. Malvern Panalytical uses cookies for detecting what kind of device you have in order to present content in the best way, for a language switch and/or for other purposes. 

Google Analytics

This Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies (text files placed on your computer) to help the website operators analyse how users use the site. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. For more details on what information Google collects and why it does so, Google’s Privacy Policy is available here. To understand how Google uses cookies, please click here and here

Visual Website Optimizer [VWO]

This website uses Visual Website Optimizer [VWO] to test and optimize the website’s user experience. VWO  uses persistent visitor-level and local storage cookies to understand visitor’s behaviour and track visitor journeys on the website to deliver the best experience. The cookies track the variation a visitor views and help serve the same variation to the visitor consistently, track their goals, and determine whether they are part of a campaign, and so on. The only information that VWO collects about a cookie is a visitor ID, viz., a UUID that does not contain any personal data. A typical UUID looks like 4201E4DB-4C25-BA4DD31-C137C718D30E. It helps distinguish one visitor from another. This means no individual or consumer can be tracked or identified by VWO. More information on VWO cookies can be found here

How to refuse the use of cookies

You may refuse the use of cookies by selecting the appropriate settings in your browser. However, if you do this you may lose some useful functionality such as personalisation and ‘keep me signed in’ and ‘remember me’ features. 

How to disable cookies in your browser

Here's how to prevent new cookies from being installed and how to delete existing cookies. The exact procedure depends on which browser you are using.

Internet Explorer

To prevent new cookies from being installed and delete existing cookies:


To prevent new cookies from being installed:

To delete existing cookies:

Google Chrome

To prevent new cookies from being installed and delete existing cookies:


To prevent new cookies from being installed and delete existing cookies:

You can find more information about cookies generally at:

Last updated: 28th February 2022